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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. It motivates employees and managers alike and promotes a healthy and positive workplace culture. The key to this is a strengths-based attitude.

B2C 73