2018 Privacy Technology Television 
5W PR
OCTOBER 18, 2018
This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. Transparency Post GDPR.
ImPRessions - Crenshaw Communications
JANUARY 9, 2020
Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. Lauren Johnson | @LaurenJohnson.
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ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Mainstream media.
Contently - Strategy
FEBRUARY 8, 2022
In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. privacy is moving to the forefront of ad targeting,” he adds. In 2018, a Harvard Business Review report asked how targeted ads can be most effective in an age of increased customer awareness.
Sword and the Script
DECEMBER 11, 2018
Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Facebook will be used more as a mass marketing tool, like a television station. 21) Consolidation of marketing automation technologies. “We
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