Remove 2015 Remove Corporate Remove Customer Service Remove Ethics
article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. What we do 5.

article thumbnail

Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I was delighted when Deirdre said YES. I was dancing in the room with my four-year-old boy. How has your PR education prepared you for your career?

Education 150
article thumbnail

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Kristie Aylett, APR (@KristK) February 3, 2015. Answer: Boss.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 190
article thumbnail

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. 16) Customer-centric companies win.

article thumbnail

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

coli contamination of 2015. In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. The good news is that “viral” customer service works both ways.