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Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Host Harcourt is best known as a former radio music director and on-air personality in Santa Monica.

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Influencer Insights: Media Moves and Intel for the Week of March 14

Beyond PR

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years. The magazine will celebrate its 170 th anniversary later this year.

Fashion 40
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. TED Radio Hour. (~60

Radio 60
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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. He was also instrumental to HubSpot’s growth as its Chief Product Officer from 2011 to 2014. You know their radio, but their podcast productions are strong, too. Apple Podcasts.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Also see PR and Storytelling; Off Script No. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. 7: Lou Hoffman.

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Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. Source: Forbes ). If Hyundai Staged Some of the Spot, So What?

Film 48