MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Was the spot intentionally misleading?”

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Leadership Internal International 0

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. Apple Podcasts. DeepMind: The Podcast.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model. TED Radio Hour. (~60 Freakonomics Radio. (~40

Radio 60

Radio Content Marketing Marketing Education 60

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93