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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? Retrieved 11 August 2012.

Education 270
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Students write about a current event and critique the assessment. She is a public affairs and media consultant based in Washington, D.C.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

Her start : Public relations intern with Fleishman Hillard. From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world! Molly is the chief communications and public affairs officer with Shipt.

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6 Research-Based Insights About Viral Content

Cision

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Berger, J., & Milkman, K. doi:10.1509/jmr.10.0353.

Viral 120
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? Retrieved 11 August 2012.

Education 100