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International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. You’ve worked in multiple mediums — podcasts, web series, television. Personal stories. Authentic voices.

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Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52
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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The year was 2009 and I had a very special epiphany that day. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print.