Remove 2009 Remove Interviews Remove Storytelling Remove Television
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International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. You’ve worked in multiple mediums — podcasts, web series, television. Personal stories. Authentic voices.

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Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The year was 2009 and I had a very special epiphany that day. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print.