2009 International Interviews Storytelling 
PRSay
JULY 23, 2019
In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego.
Waxing UnLyrical
OCTOBER 28, 2010
It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. And that, I think, is something we sometimes forget.
PR Conversations
OCTOBER 20, 2015
Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.
Stephen Waddington
DECEMBER 5, 2018
Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.
Sword and the Script
NOVEMBER 29, 2016
The year was 2009 and I had a very special epiphany that day. This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute. 10 Ways for PR to Add Value in Content Marketing.
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