Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos.

Storytelling 281

Storytelling Media Infographics Advertising 281

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 7 Measurement. The portion of communication heads and agency CEOs with an annual income over €150,000 stays relatively stable since 2009 (between 13.4 . #1 Visualisation in communication. But only 4.6% and 9.6%). #10

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

JUNE 28, 2016

Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. An infographic from the complete study follows below ( click here or image for higher resolution ). Role Reversal: The Magic Middle Finds You. New influence is transformative.”. Want 10x from your PR agency?

Infographics 61

Infographics Survey Consumer Study 61

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. million Facebook fans (up from 9 million in 2009). Looking for new ways to measure your PR efforts? Generally, this isn’t a computational error, it is an error of sample set. Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. MasterCard has some great programs, including publishing some industry research. Several years ago, Cargill reached out to activist publics to find out how they could work better together.

Conference 40

Conference Meeting Case Study Film 40