PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. My pathway was very typical.

Meeting 90

Meeting Transportation Media Journalism 90

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. To this day, I joke that if I have to defend my title in this crazy and unpredictable year, I will have to work around the clock. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. She is editor-in-chief of the Journal of Communication Management. Here are the four P cornerstones where my thinking sits right now.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with.

Blogging 73

Blogging Twitter Facebook Measurement 73

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115