Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Storytelling success stories. Have you ever read a book that completely changed your life?

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

DECEMBER 8, 2014

Is this 2007? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. But, I just don’t see the publishing tool being a big game-changer for brands. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Communications Conversations

MARCH 11, 2015

YouTube continues to be an “A platform” with marketers and advertisers. And, surprisingly (to me, at least), brands continues to flock to Vine to partner with “influencers” to co-create content. Sure, it CLAIMED to solve a problem (no more brand advertising!). Brands never hopped on that one.

Twitter 60

Twitter Marketing Tools Storytelling 60