wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. Barnum had a knack for creating buzz. He regularly used innovative and creative advertising techniques to capture the public’s attention.

Publicity 52

Publicity eBook Ethics Resources 52

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Are they familiar with conceptual frameworks that help improve communications? Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87