Remove 2004 Remove Blogging Remove Reputation Remove Storytelling
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Social Selling Secrets Masterclass

wiredPRworks

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative. PR: Personality and Reputation.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. Please support my blog by sharing it with other PR- and communication professionals. Barnum had a knack for creating buzz.

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Exposing PR’s weaknesses

PR Conversations

Others now describe themselves as storytellers, content curators or narrators. The second issue relates to a blog post write by Lisa Kovitz on the Edelman Global Practices site following the death of Robin Williams. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).