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Social Selling Secrets Masterclass

wiredPRworks

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

He regularly used innovative and creative advertising techniques to capture the public’s attention. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Barnum had a knack for creating buzz. In contrast, many majority members don’t hold their opinions so firmly.

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Exposing PR’s weaknesses

PR Conversations

Others now describe themselves as storytellers, content curators or narrators. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change.