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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Public relations: State of the field. That’s marketing !

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Overcoming the inertia of a widely held belief or trend requires strategic and often more creative communication efforts. PR Resource: The Hostile Media Effect The Hostile Media Effect Do you think that the news media is biased against your beliefs? Source: Wikipedia 4 Hostile media effect. Well, they might be.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? How long have you been in this job/field?

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Media drives the communication between people around the world. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions.

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