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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It’s an approach rooted in PRs and listening to the local environment. Lots of organisations use an Excel or Word document shared via email or the intranet.

Tools 203
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Helsinki, Finland – Growth Path Ahead

Landis PR

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Flow is a city festival in August that has been organized in Helsinki annually since 2004. For the original blog, please visit here.

Radio 64
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A crowdsourced post for a 6th form student on routes in public relations

Stephen Waddington

Agency owners and managers, in-house managers, teachers and recruiters, all offered opinion. “I’d encourage an apprenticeship if the opportunities are there, and agencies are willing to provide the option and commitment to development.” Thank you to everyone that commented. ” Martin Cresswell.

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A CMO's Insights: Your Brand Can Save The World (Part 2)

MaccaPR

What’s intriguing is — Dove originally went through its PR firm Edelman, not its ad agency, to create 'Real Beauty.' Dove’s ‘Real Beauty’ started in 2004, so it’s 12 years old. And with the adoption of technology, we’ve lost a bit of our humanity. What’s inspiring is that Dove did not get tired of the campaign.

Brand 48