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Zignal Labs Integrates Critical Mention For Expanded Broadcast Media Coverage

Critical Mention

This addition introduces more than 1,000 television outlets across the US, Canada and the United Kingdom, filtered in real time, with video that can be clipped from a segment of programming and shared internally with colleagues to enhance media awareness. Founded in 2002, Critical Mention is headquartered in New York City.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Leading with content (whether 2D or video) and cutting down the traditional press release to shorter/more straight forward copy also goes a long way.