Sword and the Script
FEBRUARY 2, 2022
In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.
Bianchi Biz Blog
APRIL 26, 2021
Since 2002, the company had been a member of the United Nations Global Compact (UNGC) , a worldwide initiative for an inclusive and sustainable global economy. In 2020, VW applied for re-admission to the UNGC – with success. He has coordinated a cross-media content marketing campaign for an international technology group.
PR in High Definition
JULY 24, 2019
I wish I’d known that in 2002 but it was still a useful learning in 2012. Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. It matters that you don’t just give up”.
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