Remove 2002 Remove 2020 Remove Communications Remove Content Marketing
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In 2020, VW applied for re-admission to the UNGC – with success.

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Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

I wish I’d known that in 2002 but it was still a useful learning in 2012. As communicators, if you want to build your brand or improve your reputation, it’s vital that you look up and around you. Because of these multiple touchpoints, there is a greater emphasis on consistency in your communications. Guessing is dangerous.