why-you-stink-headlines-always-get-the-click 
Waxing UnLyrical
JULY 12, 2012
“Why you stink.” ” These headlines always seem to magically know more about that thing we’ve always known deep down about ourselves, no matter how well we’ve resigned ourselves to it, shut out the world’s criticism of it, or – er – deodorized it.
PR Fuel
JULY 10, 2018
Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: No Guiding PR Strategy – This point is first for a reason. All these other mistakes can be forgiven and forgotten, but floundering around without a PR strategy will get you nowhere.
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