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We Make Our Own Fairy Dust

Waxing UnLyrical

The one thing that I’ve realized is that in business and life, there is no such thing as fairy dust. There is; but we make it ourselves. I shared some of my own systems and tools with her (some of which I’ve shared here, like Streak ) and said, “If I can do it, you can.” Scratch that.

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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. we have to have a PhD in cognitive psychology. What we do is actually very simple.

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Storytelling through the Eyes of a Child

Waxing UnLyrical

They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home. You may think you’re too old for fairy tales and stories, but think again. One of the reasons why most fairy tales are well known classics that survive the test of time is simple.

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Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

Argumentative about it, even, as we all fiercely defend our little podium of truth. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO. Here are a few things that I know to be true, based on my own experience.

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