Ishmael's Corner

SEPTEMBER 23, 2014

I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. It makes no sense.

Storytelling 136

Storytelling Communications Employee Engineering 136

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. In short, they matter.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PR Fuel

NOVEMBER 24, 2020

While many people assume that you only need to think about public relations when something goes wrong, the best way to develop good PR for your business is to send out regular press releases and stay on top of your public image. Essentially, public relations is storytelling. How do you get on top of the PR game?

Publicity 52

Publicity SEO Advertising Advertising 52

Waxing UnLyrical

MAY 4, 2015

Importance of storytelling for your organization. Stories help us connect, we see ourselves in those stories, we can understand and empathize with the leading lady and leading man.” Why: “I think ‘community’ was just becoming a social media buzzword at the time. I didn’t always see myself that way.

Community 40

Community Content Marketing Travel Agency 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52