ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Google “DIY PR” and you will get tons of results. Myth #2: PR is free advertising. Unfortunately, this is the lie that will not die. Myth #1: Anyone can do PR.

Advertising 147

Advertising Advertising Pitching B2B 147

Action PR

MARCH 26, 2020

All who did this have been given free access to a suite of online activities worth £45 per month to help keep families fit, healthy and happy at home. How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis. We’re living in a strange, unprecedented time. And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The figure that stuck out to me and a few other commenters on the post was the little factoid on the bottom left: Small Business Don’t Think Marketing Will Help.

Small Business 82

Small Business eBook Infographics SEO 82

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 99

Marketing Content Marketing Advertising Advertising 99