PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. What is Purpose? There’s a lot of ambiguity around the topic of purpose. Many firms treat their sustainability initiatives as statements of organisational purpose, which can lead to a very narrow focus. Can Purpose be Profitable?

Airlines 48

Airlines Local Wikipedia Travel 48

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. They’re not so much predictions as a work in progress.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 11, 2018

The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. A good number of predictions struck me as highly probable in 2019. 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90