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How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Want to get journalists inquiries and responses with your press release? You should do the following: Plan the release with a written outline. Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. Craft a great headline.

Writing 40
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Cool Tools for the Curious PR Pro

Flatiron Communications

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45