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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. People upsizing?

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Your Story Needs White Space

ReimaginePR

I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff.

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Behind the Headlines With Holly Beverly

Cision

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. Television series are a great example of this – now people are binge watching entire seasons. Also, networking.

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What to Pitch the Media in Spring

PR for Anyone

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about.

Pitching 130
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. The internet is the most obvious form of digital media.

Ethics 52