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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

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Behind the Headlines With Neil McAllister

Cision

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? My daily newspaper of choice is…newspaper? Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. Want to improve your media relations?

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How to Build A Media List (Without Paying For One)

Buzzstream

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.