Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. by Frank Strong. PR Implications of Native Ads. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Norton's Notes

FEBRUARY 14, 2017

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry? We just never coined the phrase Fake News – we simply said “Sponsored Page” or “Advertisement Feature” as that was far more civilised but it amounted to the very same thing, content that was made to look real but wasn’t.

Advertising 28

Advertising Advertising Facebook LinkedIn 28

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology.

Publicity 40

Publicity Ethics Creativity Travel 40

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Introduction. Great outreach starts with a great list. Today, I’m going to cover the latter. This is by design.

Google 117

Google Measurement Advertising Advertising 117