Communications Conversations

SEPTEMBER 18, 2018

TLDR: Brands and customers can’t really be “friends” on social media. He talked about how brands do this kind of thing to, essentially, manipulate people into feeling guilty, hoping they’ll return the favor: “…it’s human nature to feel obligated when someone—even a company—does something for you.

Social Media 79

Social Media Brand Branding Media 79

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. I think that fear is overblown. First, if you’ve gotten patents, it is for all intents and purposes public info that anyone can look up. Is it patented/protected?

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

JULY 21, 2018

I’m afraid the data people will win, and it will all become a commodity if brand and creativity don’t matter anymore. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.”

Creativity 64

Creativity Marketing Analytics Measurement 64