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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.

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Blogging Tips for PR Pros

Deirdre Breakenridge

So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. I’ve “covered” book releases, product launches, and restaurant openings. Interview each other or trade posts. And my client needs have always come before my blog posts. Yes, it is way too much to manage.

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