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Public Relations Strategy to Pitch the Media Today

PR for Anyone

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? This is newsjacking at its finest.

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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She lost a son to suicide. As you can imagine, because of that, she became very involved in suicide prevention.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. As the global economy took hold, capital moved more freely around the world, creating market and labor opportunities for companies but disrupting domestic employees.

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What to Pitch the Media in Spring

PR for Anyone

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday? We all have something that would be advice to them.

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