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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147
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5 New Social Media Tools That You Should Know About

Cision

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? Presumably much more robust.

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Fake news about brands — a new era of reputation management

PR in High Definition

Whilst community management may suggest a single location, your community is built up of multiple locations throughout the internet: Facebook, Twitter, YouTube, LinkedIn, Google+, Reddit, forums and comment sections on your blog or earned coverage. The conversations on LinkedIn, for example, will be very different to those on Reddit.