Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Tip : Study the analytics of your newsroom as closely as other pages of your website. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48