Waxing UnLyrical

JUNE 4, 2014

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. To Starbuck’s credit, they fostered and implemented the idea, but the users get the credit for generating it.

Mobile 101

Mobile Community System Social Media 101

Cision

MAY 31, 2017

Five minutes? To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. Functional MRI imaging shows that never-before-seen content activates pathways in the brain’s “reward center,” which motivates a human to seek rewards.

Consumer 243

Consumer Brand Branding How To 243

Waxing UnLyrical

JUNE 23, 2014

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules.

Resources 79

Resources Web LinkedIn Social Media 79

Beyond PR

JUNE 1, 2017

Five minutes? To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. Functional MRI imaging shows that never-before-seen content activates pathways in the brain’s “reward center,” which motivates a human to seek rewards. One minute?

Consumer 49

Consumer Brand Branding Reputation 49