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Eye-Catching Visuals: How to Use Multimedia to Set Your News Apart | Business Wire Blog

Business Wire

New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information. Multimedia has become just as important as the text of a release when it comes to conveying a clear and catchy message to the public.

Blogging 261
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5 Ways to Refresh Your News Release Strategy

Beyond PR

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences.