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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what? I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

Ethics 90
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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. Print circulation drops again. Meltwater starts at $4,000 (annually). Agility PR starts at $1,000 (annually). Propel starts at $199 (monthly, ~$1,200 annually). Prowly starts at $189 (monthly).

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. User Experience (UX) refers to the overall experience people have while interacting with a product or service. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52
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Exposing PR’s weaknesses

PR Conversations

We see this almost everywhere that PR is discussed online (and often in print too). First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. They are right and everyone else is wrong.