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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further. To manage a corporate transition.

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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

“The production deals Netflix is signing with the Sussexes, the Clintons and the Obamas are far more significant that people realise,” explains Ed Waller, managing editor of the television industry bible C21. Caggiano notes that the couple “have some very smart people advising them”. You have to think about Harry’s life.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. The motion was “You don’t need compliance rules when your employees have social media.”

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators. Marketers shift their stance on targeted ads.