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How to Spy on Your Competition & Steal Their Secrets

Cision

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. The Key Steps. Define goals.

How To 198
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. The Key Steps. Define goals.

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PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. She can be contacted via Twitter, Google+ , LinkedIn or via either of her websites. When people “get it” about PR.