Deirdre Breakenridge

MARCH 23, 2016

If your CEO used to be a CMO , they’ll likely have quite a bit of knowledge in this area, but not everyone is so lucky and you may need to take this as an opportunity to (respectfully) educate. Earned (publications like The New York Times). Visuals (photos, infographics, etc.). Newswires (press releases). Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Waxing UnLyrical

MAY 27, 2016

However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child.

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Conversations

JULY 5, 2017

In some cases PR executive is expected to educate his/her boss on the importance of visibility and make sure he/she is willing to collaborate with media. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63