Bad Pitch Blog

JANUARY 28, 2010

'Last week I was quoted in a major (so to speak) publication saying that most corporations put out vapor like it''s flowing water. The question reached my messy desk: What is and what isn’t vaporous today? Let’s review the facts: There are only so many reporters covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design.

Pitching 43

Pitching Automotive Software Technology 43

Bad Pitch Blog

JANUARY 25, 2010

'From the "how to end on a lame note department," we bring you the boilerplate. We first wrote about this infinitesimal but iconic news release ending back in 2006. Bill Sledzik , Associate Professor at Kent State University''s School of Journalism and Mass Communication, reminded us of the need to revisit this old gem. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class.

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Guidelines Engineering Journalism Media Relations 43

Bad Pitch Blog

JANUARY 27, 2010

'Hello, participants in this experiment. You are reading the premier of a regular Bad Pitch Blog post, “Five Stories About The Media!” I hope you enjoy it and know it’s impossible not to. De-Hyping David "@carr2n" Carr In October 2001 I read something in the New York Times that made me think hype was Apple’s only bet—and maybe the brand new “iPod portable music player,” as the Mac device was then known, might not be as substantial as its over-the-top pre-release made it to be.

Media 40

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