Prowly

MARCH 22, 2024

They say all press is good press, but is it really? “All publicity is good publicity” supposedly comes from the 19th century circus owner, Phineas Barnum. And that’s exactly where we should leave it. In the 19th century. In reality it is crucial to shape your narrative and deliver it to the right media, not […] The post How to Write a Great Press Release: Best Practices, AI Tips & Examples appeared first on Prowly Blog.

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Inbound PR

MARCH 22, 2024

This is a guest post by Dina Mostovaya. The role of PR professionals has evolved significantly. Numerous global studies show that nowadays, a head of communications plays the part of a company’s business partner, becoming critical in the process of achieving the firm’s business goals. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

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Study Measurement Data Blogging 105

Prowly

MARCH 22, 2024

No matter what industry you’re in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog.

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Measurement How To Brand Branding 104

Prowly

MARCH 22, 2024

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. Understanding who’s discussing your brand or your client’s and their sentiments, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog

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Tools Brand Branding Reputation 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.