Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR. Public relations is HOT right now. Greg Galant , CEO, Muck Rack .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Beyond PR

MARCH 30, 2018

It represents the kind of value you can get when you pair good data with great technology. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Unsupervised learning doesn’t need training data but instead has the system learn on the fly.

Publicity 85

Publicity Training Technology Data 85