Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. Make sure they’re also being trained to talk “on message.” (At Ah, advertising metrics. What about PR? I doubt it.

Training 46

Training Groups Customer Service Television 46

PR Conversations

APRIL 8, 2015

Customer services. Community service. “The employee is the most important factor in that two-way communications”, and “It is only through good employer-employee communications that corporations can maintain proper contact with their customers”, Hahn asserts. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Customer services. Community service. “The employee is the most important factor in that two-way communications”, and “It is only through good employer-employee communications that corporations can maintain proper contact with their customers”, Hahn asserts. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. We can use it to measure and evaluate our success. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Hear amazing insights from top notch professionals on YouTube, in marketing and even from television including Adande “Swoozie” Thorne, Guy Kawasaki, Dan Gheesling, Matthew Santoro, James Rhine, Michael O’Neal, Chris Ducker and many more!

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 13) Simplifying personalization and recommendation services.

Social Media 93

Social Media Marketing Media Creativity 93