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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Product Launch Survey Banking Pharmaceuticals 97
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Best and Worst of Sword and the Script in 2015

Sword and the Script

DECEMBER 29, 2015

Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Prevent a PR crisis with a single tweet. The classics as a source. Here’s one such case. Content marketing is PR.

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Content Marketing Reddit Crisis Case Study 60
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