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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

The controversy over the Navy’s collaboration with Kelley underscores the importance of consulting with legal, human resources and financial departments and of making sure that all stakeholders are considered before deciding to work with a social media influencer. The military as a whole faces a severe recruiting crisis.

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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. Meaningful metrics ESG is a strategic journey for companies.

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What to Look for When Choosing a PR Agency 

Landis PR

Define what financial and staffing resources you have available to hire and work with an agency. You should feel confident in your potential agency’s leadership and team members and their ROI programs/metrics. Hiring an agency is a partnership – you’ll have to dedicate time to it.

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Why Business Students Should Learn Strategic Communications

PRSay

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders. But content variety remains.”.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. As the CEO, you wear many hats.