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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. It’s not always about crisis management. To announce a new strategy. To launch a key product.

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more? What about value pricing?

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2022 PR Predictions

Landis PR

Robert Bauer, Managing Partner, accelent communications , Vienna, Austria. “We We expect that the pharma and healthcare industry will be the big winner of all we went through over the last couple of years – in all developed countries and beyond. Alessandra Malvermi, Managing Partner, Sound Public Relations , Milan, Italy.

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