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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. Now everything is PR, communications, and management. That's why it's the media I read early in the morning and follow all day. It seems a bit complicated, but it's very specific.

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Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 4) A total fashion disaster: Gucci’s blackface sweater.

Fashion 75
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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. This will be used for reference purposes, as well as for ease of access in the midst of a crisis.

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Thinking Critically with Robyn Stevens

Critical Mention

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.