Crisis Communications Data-Driven PR Local Measurement 
Onclusive
AUGUST 3, 2021
The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
Shift Communications
JULY 28, 2017
While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Crisis communications is not an area where you want to “set it and forget it.” can really measure the success of his strategy.
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