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The Importance of Social Media in Crisis Management

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Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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10 Crisis Communication Tips Every Business Needs

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When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis.

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How to Prepare a PR Crisis Plan

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A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. This should be your core support team, who will make key decisions in times of crisis.

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The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. A report published last year by a joint group of mayors and police chiefs through the U.S.

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PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. What is your favourite occupation in PR?

Film 40
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PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. What is your favourite occupation in PR?

Film 40